Guide
5 Simple (But Effective) Ways to Increase AOV of Your Shopify Store
By Prosper Ocheme
Why Focus on AOV?
Customer acquisition costs are rising for Shopify store owners. Focusing on Average Order Value (AOV) offers an alternative path to greater profitability — maximizing what each existing customer spends. AOV = Revenue ÷ Number of Orders.
Customized Product Recommendations
Suggest products based on browsing behavior. Personalization makes customers feel understood, increasing loyalty and spend.
Bundle Products
Combine complementary items into one offer. “Buy two, get one free” structures work well for increasing order size.
Cross-sell and Upsell
Cross-sell: suggest complementary products based on purchase history. Upsell: encourage upgrades by highlighting added benefits.
Down-sell Add-ons
For customers who decline upsells, offer low-price add-ons at a discount — making extras feel cost-effective.
Free Shipping Threshold
Set a minimum spend for free shipping (e.g., $50). Display the threshold in the cart drawer to motivate customers to add items.
Loyalty Programs & Financing
Retaining customers costs roughly 5x less than acquiring new ones. Reward repeat purchases to drive return visits and higher spend. Additionally, offering payment plans (e.g., weekly installments) incentivizes higher spending by reducing upfront cost barriers.