About KSL

KSL is a brand dedicated to empowering women with a versatile mix-and-match fashion concept. Their innovative, stylish garments promote an active lifestyle and smart travel choices while providing unmatched freedom of movement.

The Challenge

KSL partnered with Lake House Group to implement a new Shopify website using Shopify theme 2.0. The objective was to create a more seamless, user-friendly, and aesthetically pleasing online platform.

The Solution

Lake House Group undertook a comprehensive approach to transform KSL's online presence, involving:

• Redesigning Product Structure and Architecture: We meticulously reviewed and overhauled product categorization and improved color filters for more efficient product matching. The goal was to enhance the user experience and give the website a fresh, organized look.
• Enhancing Visual Appeal with Simplicity: We redesigned KSL's e-commerce store with sleek, visually appealing designs. Additionally, we incorporated the latest product display pictures from KSL's recent photoshoot to create an engaging user experience and modernize the website's look.
• Leveraging Social Proof: Recognizing an untapped opportunity in KSL's existing customer base, we imported social reviews to Okendo and strategically placed them on the website. This not only engaged customers but also encouraged them to make purchases, reinforcing the brand's credibility.

Exploring Every Avenue for Growth

Lake House Group's approach aimed at improving the user experience at every step, ultimately enhancing conversion rates and average order value (AOV). Social proof, through Okendo reviews, was a vital tool to build trust and credibility.

Mobile UX Focus

With the majority of e-commerce traffic and sales coming from mobile devices, we implemented a mobile-first responsive UX/UI approach to ensure the website performed seamlessly on mobile.

Email Marketing - Migrating to Klaviyo and Implementing Automation

The journey to transform KSL's digital presence wasn't limited to revamping the website alone, but also their email marketing strategy. The first step in revitalizing KSL's emails was migrating from Omnisend to Klaviyo, the best integrated email platform for Shopify store.

With this foundational change in place, Lake House Group then proceeded to enhance the email marketing strategy by implementing a series of automated flows (welcome emails, browse and cart abandonment follow-ups, abandoned checkout reminders and post-purchase communications). This comprehensive approach ensured that KSL's customers received timely and relevant messages throughout their entire journey with the brand, ultimately boosting engagement and driving conversions.

Leveraging Klaviyo's integration with Okendo, dynamic product reviews were seamlessly incorporated into the email campaigns, providing customers with valuable insights and strengthening their trust in KSL's offerings.

‍

The Impact

The partnership between KSL and Lake House Group has resulted in a visually appealing, user-friendly website that embodies the best practices in Shopify conversion rate optimization. With an efficient online store, KSL is now better positioned to attract and retain new customers in the competitive online marketplace. This transformation represents a significant step forward in KSL's online journey, reflecting their commitment to empowering women with innovative fashion choices.