The Challenge

In October 2024, we met with Enzo from Prime Vape looking to transform the store for Black Friday Cyber Monday. Their previous theme was outdated, and they needed to make a quick transformation (1 month) in order to take advantage of the holiday season.

‍

The Goal

• Launch a fully updated Shopify store in time for BFCM 2024.
• Enhance the user experience, improve navigation, and increase conversions by optimizing the customer journey (Clear path to highlight promotions) and adding reassurance elements (trust badges and reviews).

‍

The Results: BFCM 2024 vs. BFCM 2023

The revamp led to the following impressive results:

• +23% Increase in Average Order Value (AOV)
• +15% Increase in Conversion Rate (CR)

The successful launch of Prime Vape’s revamped Shopify store shows that even with a tight timeline, a well-executed transformation can dramatically improve user engagement and sales.

Interested in similar results for your store?

Contact Lake House Group to see how we can optimize your Shopify store before the next big sales event.

‍