How Lake House Group delivered a complete Shopify store transformation in one month, driving +23% AOV and +15% conversion rate for BFCM 2024.

The Challenge

October 2024: Prime Vape needed a complete store transformation within one month to capitalize on Black Friday/Cyber Monday. Their existing theme was outdated.

The Goals

Launch a fully updated Shopify store before BFCM 2024. Improve navigation, UX, and conversions through clearer promotional pathways and trust elements (badges, reviews).

The Results

BFCM 2024 vs. BFCM 2023: Average Order Value +23%. Conversion Rate +15%. Even with a tight timeline, a well-executed transformation can dramatically improve user engagement and sales.

What this case study shows in practice

How to read the mandate

How Lake House Group delivered a complete Shopify store transformation in one month, driving +23% AOV and +15% conversion rate for BFCM 2024. The mandate touches Ecommerce Optimization, Shopify Store Development. That context matters because a useful case study does not only describe what shipped. It shows why the work was important, what tradeoffs were made, and how platform, content, email, operations, or AI decisions connect to the real growth of a Shopify brand.

The Challenge

Full Shopify revamp for BFCM shows an ecommerce situation where the challenge had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. October 2024: Prime Vape needed a complete store transformation within one month to capitalize on Black Friday/Cyber Monday. Their existing theme was outdated. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.

The Goals

Full Shopify revamp for BFCM shows an ecommerce situation where the goals had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Launch a fully updated Shopify store before BFCM 2024. Improve navigation, UX, and conversions through clearer promotional pathways and trust elements (badges, reviews). In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.

The Results

Full Shopify revamp for BFCM shows an ecommerce situation where the results had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. BFCM 2024 vs. BFCM 2023: Average Order Value +23%. Conversion Rate +15%. Even with a tight timeline, a well-executed transformation can dramatically improve user engagement and sales. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.

Full Shopify revamp for BFCM

The Challenge

The Goals

The Results

What this case study shows in practice

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