How to read the mandate
How Lake House Group helped CHAP Aubaines grow email flow revenue by 484% and subscriber list by 252% through Klaviyo optimization. The mandate touches Ecommerce Optimization, Ecommerce Support, Email Marketing. That context matters because a useful case study does not only describe what shipped. It shows why the work was important, what tradeoffs were made, and how platform, content, email, operations, or AI decisions connect to the real growth of a Shopify brand.
The Brand
Increasing revenue from automated emails by 484% in less than 3 months shows an ecommerce situation where the brand had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Quebec-based company offering high-quality products at competitive prices. Sources clothing, food, housewares, furniture, appliances, toys, watches, jewelry, and seasonal items from big-box stores. Launched a Shopify Plus store in June 2021. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Challenge
Increasing revenue from automated emails by 484% in less than 3 months shows an ecommerce situation where the challenge had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Prior to working with Lake House Group, CHAP Aubaines used Klaviyo for short automated flows and weekly promotional campaigns. Goals: retain subscribers and convert one-time buyers into repeat customers. Key problems: small email list, limited automated flow revenue. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
Growing the Email List
Increasing revenue from automated emails by 484% in less than 3 months shows an ecommerce situation where growing the email list had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Designed multi-step popup forms for desktop and mobile. Desktop submit rate: 8.03%. Mobile submit rate: 7.39%. Subscriber list grew 252% in 11 weeks. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
New Automated Email Flows Strategy
Increasing revenue from automated emails by 484% in less than 3 months shows an ecommerce situation where new automated email flows strategy had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Audited and optimized existing flows. Created new welcome and back-in-stock emails. Added a checkout abandonment flow. Work covered: design, implementation, timing, and content. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Impact
Increasing revenue from automated emails by 484% in less than 3 months shows an ecommerce situation where the impact had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Email revenue +484% in under three months. Welcome email revenue +619%. Back in Stock Flow revenue doubled. Checkout Abandonment Flow achieved strong open and click rates. Automated flows share of total revenue: 5.2% to 18.7%. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
