How to read the mandate
How Lake House Group built a new Shopify 2.0 store and Klaviyo email marketing strategy for KSL, a women's fashion brand. The mandate touches Shopify Store Development, Email Marketing, Ecommerce Optimization, Ecommerce Support. That context matters because a useful case study does not only describe what shipped. It shows why the work was important, what tradeoffs were made, and how platform, content, email, operations, or AI decisions connect to the real growth of a Shopify brand.
About KSL
Driving growth for KSL with a new Shopify 2.0 and Klaviyo shows an ecommerce situation where about ksl had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. A women’s fashion brand built around a mix-and-match concept promoting active lifestyle, travel, and freedom of movement. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Challenge
Driving growth for KSL with a new Shopify 2.0 and Klaviyo shows an ecommerce situation where the challenge had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. KSL needed a new Shopify 2.0 website — more seamless, user-friendly, and visually polished. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
Product Architecture & Visual Design
Driving growth for KSL with a new Shopify 2.0 and Klaviyo shows an ecommerce situation where product architecture & visual design had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Overhauled categorization and color filters. Sleek redesign with new photoshoot imagery. Imported reviews to Okendo, placed strategically. Mobile-first responsive UI/UX approach. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
Email Marketing
Driving growth for KSL with a new Shopify 2.0 and Klaviyo shows an ecommerce situation where email marketing had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Migrated from Omnisend to Klaviyo. Built automated flows: welcome emails, browse and cart abandonment, abandoned checkout reminders, post-purchase communications. Klaviyo + Okendo integration enabled dynamic product reviews within email campaigns. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Impact
Driving growth for KSL with a new Shopify 2.0 and Klaviyo shows an ecommerce situation where the impact had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. A visually appealing, user-friendly website embodying Shopify conversion rate optimization best practices, improving KSL’s ability to attract and retain customers. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
