How to read the mandate
How Lake House Group redesigned Menu Extra's Shopify store, achieving +74% conversion rate and full team autonomy. The mandate touches Shopify Store Development, Ecommerce Support, Email Marketing. That context matters because a useful case study does not only describe what shipped. It shows why the work was important, what tradeoffs were made, and how platform, content, email, operations, or AI decisions connect to the real growth of a Shopify brand.
About the Client
Elevating Menu Extra’s branding and control: a Shopify redesign shows an ecommerce situation where about the client had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Menu Extra is a Quebec-based gourmet meal kit company partnered with Cook It, focused on delivering high-quality, aesthetically refined dishes for home preparation. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Challenge
Elevating Menu Extra’s branding and control: a Shopify redesign shows an ecommerce situation where the challenge had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Their existing site had a rigid backend limiting routine updates, creating a poor customer experience. Branding also needed a full overhaul to match their quality positioning. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Solution
Elevating Menu Extra’s branding and control: a Shopify redesign shows an ecommerce situation where the solution had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. Custom elegant theme aligned with brand identity. Self-managed product and content updates for full team autonomy. Optimized customer journey across menus, pairings, and extras. New collection pages for menus, dishes, and wines. Mobile-first responsive design. Migration from Mailchimp to Klaviyo. Built 4 email flows: welcome, abandoned checkout, post-purchase, plus custom templates. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
The Outcome
Elevating Menu Extra’s branding and control: a Shopify redesign shows an ecommerce situation where the outcome had to connect to commercial goals, customer experience, and the team's ability to operate the store after launch. A user-friendly redesign delivered full operational control while email marketing elevated brand engagement and customer reach. In a mandate like this, our read does not stop at the interface. We also look at the Shopify structure, operational dependencies, available data, campaigns or automations required, and the choices that let the brand keep improving without recreating the same friction somewhere else.
